In weaving data and technology with the promise of humanity, we follow principles called

Humanity-in-the-Loop

Three principles for purposeful innovation

• Design for humans

The best experiences are dreamt up, crafted and honed by human endeavor and mapped to improved human outcomes. We bring people together to address innovation challenges and opportunities.

• Performance starts with people

The ability to deliver for our clients is made possible by our culture and world-class employee engagement. We foster collective excellence that shows through in the moments that matter.

• Consider lasting impacts

Responsible leadership, in the digital economy and our communities, requires careful thought and meaningful action. We consider enduring impacts and work to drive positive change.

• 78%

World-class employee engagement scores Kincentric

• #1

The most giving company in the world TELUS

• 35+

Countries of operation

Our principles in action

There are distinct groups that our efforts must serve, now and tomorrow. Here are some examples of what Humanity-in-the-Loop looks like from different perspectives.

Clients

Innovating responsibly while setting high standards for performance

Humanity-in-the-Loop examples

• [Being recognized for our ethical AI framework
  TELUS Digital has won the Platinum Pinnacle Technology Award for AI Transparency & Ethics, which celebrates innovators who push boundaries and enhance everyday experiences.](https://www.telusdigital.com/humanity-in-the-loop)
• [Earning world-first privacy certification in GenAI
  Powered by Fuel iX™, TELUS’ GenAI customer support tool becomes first to earn (ISO 31700-1) certification.](https://www.telus.com/en/about/news-and-events/media-releases/telus-genai-customer-support-tool-becomes-worlds-first-to-achieve-privacy-by-design-certification)
• [Acting as digital first responders
  TELUS Digital works with clients to protect user communities and trust through content moderation.](https://www.telusdigital.com/solutions/platform-integrity-solutions/content-moderation-solutions)
• Mitigating bias in AI via impact sourcing \ Inclusive AI models necessitate a diverse group of data annotators. Explore an impact sourcing case study.
• [Developing trustworthy AI with clients
  Through a range of AI offerings, TELUS Digital helps clients develop safe, explainable applications.](https://www.telusdigital.com/solutions/data-for-ai-training)

Start with human insight

Connect with one of our experts to see how a thoughtful approach to innovation can drive results.

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